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Our Story

2°EAST began with one simple question:

Is it possible to produce a quality, everyday watch that doesn’t cost the earth?

Finding the answer was a little more complex. It took years of seeking the right eco-friendly materials, the most ethical-as-can be practices, and makers who shared our belief that value and quality could co-exist before we finally came to a resounding ‘yes!’.

The result is a watch that fits your world. A watch that lasts. A watch for every day and every occasion. A watch that makes you smile. A watch that doesn’t just look and feel good but does good.

We call it #watchesforkindness. We hope 2°EAST can inspire a little more kindness in your world too.

Why don't our watches cost the earth?

Traditional retail models for watches and jewellery involve markups of 5x - 10x cost (and more).

A typical retail model would demand huge compromises on quality (and subsequently sustainability) or a much higher price tag.

But Really... Why?

We own our assembly factory. We make the most of technology that saves us time and manpower. We sell direct to you (skipping the middle men) and we don't own brick and mortar storefronts.

All together, this means we can make you a high quality watch that fits your world, that makes you smile, and that lasts.

Minus the markup.

Responsible Sourcing

We believe in fair work places, and recognise our responsibility to ensure the people throughout our supply chain are protected and respected.

All workers involved in the production of our watches and watch straps receive fair wages, and enjoy working conditions that meet or exceed the fundamental standards set out by the International Labour Organisation.

Drop us a line.

Questions? Comments? Just want to say hi?

Drop us a message using the form on this page or via email at