Our every step (and hurdle, and stumble) from the initial sketches to product launch has been reviewed against our commitment to creating a product that is environmentally and socially responsible.
We prioritised suppliers with certifications for environmental and social responsibility, and built strong relationships with each.
We choose our materials with a focus on longevity, and a reduction of chemicals, plastics and waste. The result is a watch that doesn’t just look and feel good but does good.
Through your purchase of a 2°EAST watch, you are helping our partner, Trees for the Future, plant 30 trees.
You aren't just planting trees, you're changing lives through regenerative agriculture.
Trees for the Future trains farmers to plant and manage Forest Gardens that sustainably feed families, raise their incomes by 400 percent, and end deforestation.
We could have spent years researching and amending and perfecting, but there is a limit.
Our goal is to start a movement and use our momentum to push for greater change as we go. We hope you can join us.