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If at some point you notice the men's and women's categories seem to contain the same watches, they do. We should probably just remove the categories.

Meet the watch for humans who believe it’s cool to be kind.

RePET Straps. Upgraded.

Your light, breathable NATO strap is woven from 100% post-consumer RePET recycled plastic bottles.

One strap still = one plastic bottle not going to landfill, but now also brings a spash of colour to your day.

It’s high time we did better by earth. Find out how we’re trying to do our bit.

Our Ethical & Sustainable Focus

Retail is one of the most polluting industries in the world. We’re cleaning up.